What should be your Social Business Architecture?


Karthik Chakkarapani

Designing the right Social Business Architecture is critical to the long-term success and to achieve true business benefits and value. This will also naturally lead to increased process efficiencies & effectiveness, break-down of silos, drive more culture of sharing, innovation and creativity across the organization.

Following is a sample Social Business Architecture


Following are the core tenets of Social Business Architecture:

1. External Engagement & Collaboration – for the organization to listen in from customers, partners & the social world marketplace and engage them to share ideas, knowledge & solutions, provide feedback on products & services, identify trends & top influencers, post issues, monitor & analyze sentiments and build a strong & vibrant community. Capability to feed all these info to the enterprise social network and other systems, provide feedback and respond back seamlessly.

2. Internal Engagement & Collaboration – an enterprise collaboration/social network platform for employees to connect, share, engage communicate and collaborate internally with other and externally with customers and partners on ideas, solutions, knowledge & solutions, contextual collaboration on business processes, apps & systems.

3. Social Integration – scalable, flexible architecture and robust integration capabilities to push and pull the necessary information from legacy apps and other 3rd party systems to the enterprise collaboration/social network platform to drive more contextual collaboration on business processes and data.

4. Social Intranet/Federated Search – a robust socially empowered intranet that provides a single hub for information for employees to discover information and expertise within the enterprise social network and across all other systems easily and quickly.

5. Mobile – mobile friendly and flexible architecture to access information from any device, any browser, any location and any time.

6. Social Analytics – ability to collect, analyze and mine data across the enterprise applications, internal and external social networks and provide insights to make better business decisions.

Love to hear your feedback!

Contact Info


Email: kchakkarapani@yahoo.com

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