Archive for June, 2011

Mobile Applications As A Service (MAaaS) – What’s the business value?

Implementing and launching a Mobile App/Site is now there in everyone’s strategy (short-term or long-term). Thanks to fast growing consumer demand for mobile devices and mobile applications, customers are expecting this in the business world as well. This is one more example of how a consumer driven technology has increased the demand for mobile apps in the business world.

See the State of Mobile Apps report from Nielsen and Mobile Apps market reports. Very interesting info and trends!! I also keep hearing that by mid 2012, we will have more mobile internet users than than desktop users. I think this will happen by end of this year.

We had this in our IT Strategy as well – Utilize Information Technology to facilitate communication and collaboration internally within the organization and externally with customers by leveraging new and emerging technologies such as Mobile Applications, Cloud and Social Media.

We implemented Mobile Applications for Conferences by leveraging a cloud based model – Mobile Applications As A Service (MAaaS) to meet the Organization’s Strategy to Optimize Operational Effectiveness . We have now implemented mobile apps for 6 conferences – iPad, iPhone, Droid & Mobile Website/WAP. Each app took approximately 2 months – from app strategy, design through development, implementation and support. This was “Only” possible by leveraging a MAaaS based model powered by QuickMobile.

MAaaS has all the great benefits and business value of SaaS/Cloud solution + Mobile technologies. Following are top 10 P’s to consider when building mobile apps based on MAaaS model.

1. Presentation
2. Presence
3. Proximity
4. Personalization
5. Privacy
6. Payments
7. Push
8. Performance
9. Panache
10. Permission

Following is the model/framework that was used to implement the mobile applications. This framework is similar to a 3-tier framework that powers the websites. Tier 1 is the mobile device, Tier 2 is the application/business logic layer which is hosted in Apple iTunes, Droid Marketplace and Tier 3 is the data layer which hosts all the content. This framework provides real time data connectivity and SaaS based CMS (Content Management System) capabilities for Tier 3, such as real-time event schedules, personalization, interactive messaging, social networking, Push messaging, mCommerce, advertising and analytics. This  allowed us to add/update content via the SaaS and push data in real time to the mobile customers. This SaaS tool also provides real-time mobile usage statistics, feature level usage statistics and poll/survey results.

We recently implemented a State of Art mobile app (iPad, iPhone and Droid) for the Health Forum & Leadership Summitusing the above MAaaS model and achieved great success.

Following are the business benefits and value that was achieved:

  • Enhanced & prolonged attendee’s conference experience.
  • Provided fast and easy access of event and program information.
  • Provided access to videos, presentation and resources.
  • Provided access to digital and mobile action guides.
  • Provided attendees with real-time updates and news.
  • Provided attendees ability to take notes for each session.
  • Kept attendees connected and engaged via notifications and messages.
  • Provided easy, intuitive and interactive hotel and exhibit layout maps with search capabilities.
  • Provided more visibility for trade show exhibitors, sponsors and speakers.
  • Provided social media presence via LinkedIn, Facebook, Twitter, Blogs for attendees, speakers and exhibitors for networking.
  • Provided more effective attendee management – polls, survey with instant results.
  • Provided real-time analytics on attendee’s experience and satisfaction in the conference and make the necessary changes immediately.
  • Go Green

This is a “true” case of how we can leverage new & emerging technologies to enable and transform business and get real “value”.

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Enterprise Collaboration & Innovation Platform – Strategy & Implementation Presentation at Enterprise 2.0 Conference

I recently did a presentation at Enterprise 2.0 Conference (2011) @ Boston on how to define the strategy and implement an Enterprise Collaboration platform successfully.

Presentation Link:

Following are the topics…

  • Business Needs & Challenges
  • Key Success Factors for a Social Enterprise
  • Social Media Overview & Market
  • Strategy & Approach – 15 Key Steps
  • Requirements & Selection Process
  • Common Risks & Challenges
  • Adoption Strategies – 10 Key Steps
  • Video demo
  • Solution – Business Collaboration Architecture, Technical Architecture, Single Sign-On, Security, Integration etc
  • Features & Business Value
  • Benefits & Process Improvements
  • Sample Business Use Cases, Value & Results Achieved

Related Posts

Consumer-oriented social media platforms are transforming the way that people communicate and accelerating the spread of information at the speed of light. Having an Enterprise Social Collaboration platform also allows organizations to transform the way employees share, learn, collaborate and communicate effectively and efficiently.

Erik Qualman, author of “Socialnomics” has created a great video about Social Media Revolution. This says it all!!! The ROI for Social Media is “Your business will exist in 5 yrs”.

As organizations move toward greater levels of collaboration due to the changing workforce, economic conditions and the wide availability of collaboration platforms, the drive for innovation from within will happen naturally and quickly.

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6 hottest IT trends

The 6 hottest trends in the IT industry can be directly be linked to recently published article by on the 6 hottest IT jobs.

– Business Technology (Business Architect)

– Business Discovery & Analytics (Data Scientist ..that’s a new term for Business Analytics, Intelligence professionals, finally we can have IT titles with “Scientist”)

– Social Enterprise, Social Media, Enterprise 2.0 (Social Media Architect)

– Mobile Device Management, BYOT, Digital Magazines, eBooks  (Mobile Technology Expert)

– Mobile Applications (Enterprise Mobile Developer)

– Cloud Computing, Private, Public, Hybrid, SaaS, Security, SSO (Cloud Architect)

Based on the list above, these are aligned with the latest and emerging trends and technologies that are enabling & transforming businesses and helping them to succeed.

These technologies are necessary and important for today’s fast pacing business & consumer world. To understand customer’s needs, who your customers are, what they need, sell the right products & services at the right time to meet the demanding/changing needs of customers, sell & reach customer through the right medium, communicate & collaborate better with customers and employees, find new revenue & growth opportunities, do predictive analytics to acquire new customers, sell more products & services to existing customers, scale and implement technology solutions faster at lower costs.

At my current organization, we have implemented all the above technologies and solutions including a new area called “Technology Business Integration” service area. We are seeing positive business results & outcomes. The CIO article kind of certified our technology strategy and direction!!

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