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Open Innovation, Collaboration & Engagement – Drive Business Transformation

My presentation on Open Innovation, Collaboration & Engagement – Drive Business Transformation at Salesforce Chicago Customer Company Tour, April 2013

Topics Covered:

- Become a Customer Company

- Journey of a Social Customer

- Innovation Challenges

- Why Open Innovation

- Business Benefits & Value

- Use Cases

Presentation Link: https://www.box.com/s/zcol8az4t8bcfkvdnx2p

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In today’s social world, our customers and partners are more connected than ever and are becoming self-organizing knowledge networks. It’s a world where companies who know how to tap into these networks and engage them will drive business transformation, create innovative products & services and succeed in the long-term.

Today, products and services are brought to life outside through engagement models and technology platforms that connect internal employees with partnerships and communities outside of an organizations 4 walls. Open Innovation enables the process and platform  that bring you closer to your ecosystem (employees, partners, vendors, customers, consumers, brand advocates, etc) while finding ways to create something new.

To connect, engage and co-innovate with customers, companies will need to communicate and collaborate efficiently internally at every stage of the customer’s journey.

• Marketing teams will need to connect & collaborate with customers and partners, continuously monitor and listen in to their conversations, collaborate with other internal teams to do campaigns effectively, create leads & opportunities.
• Sales teams will need to connect & collaborate with customers and partners, collaborate with other internal teams on deals, source and provide the best information back to customers
• Service teams will need to connect & collaborate with other internal team to provide the necessary support & customer intimacy quickly at all times and across various channels.
• Companies will need to continuously mine and analyze data to gather the necessary business and customer insights and share it back to the networks to make the necessary business decisions.

This integrated hyper-connecting and self-organizing knowledge networks will drive business transformation , customer engagement & satisfaction, innovation, creativity & productivity across the value chain.

Journey of a Social Customer

Journey of a Social Customer

Open Innovation Framework

Open Innovation Framework

Enterprise Gamification Strategy – 10 Key Steps for Successful Implementation

January 9, 2013 1 comment

Karthik

Gamification is the application of Game Mechanics into Non-Gaming environments to improve “Engagement”, “Motivation” & meet “Desired Outcomes”

Gamification is the new “buzz” word in the enterprise world. This is a top emerging trend for 2013and beyond per many leading industry reports and articles.

Common questions….

  • How to leverage and use this for my business? Can this solve my business problem?
  • How to leverage this to drive more engagement & collaboration across the organization?
  • How to leverage this to drive more adoption and usage of key business applications and business processes?
  • How to leverage this to drive more motivation, innovation and creativity across the organization?
  • How to leverage or complement this improve recognition across the organization?

Good news!! Understand the core Gamification mechanics, principles, business benefits and value, learn how other organizations have leveraged Gamification to success and their use cases, follow and apply an effective Gamification strategy…. and you will be on your way to success as well.

Following is a detailed 10 Step plan to implement an effective Gamification Strategy based on my experience and interactions with many experts, thought leaders and practitioners.

 

KEY STRATEGY STEPS & ACTIVITIES

STEP 1: Understand Gamification

  • Understand the core concepts of Gamification mechanics and principles, especially around Game theory.
  • Why Gamification? What are the business benefits and value? Does this apply to business?
  • Learn how other organizations have adopted Gamification for their business.
  • Understand the use cases in detail.
  • Learn both the success and failure stories, lessons learned.
  • Follow experts and thought leaders in this space.
  • Attend Gamification webinars and conferences to get more perspectives from other customers and thought leaders.
  • Learn about the various technology/vendor options in the market.

 

Gamification Principles

  • Performance – Real-time feedback, Transparency, Goal Setting & Progress Paths
  • Achievement – Badges, Leveling Up, On Boarding & Mastery
  • Social Interaction – Competition & Teams

Gamification Mechanics

  • Challenges (business challenges, goals, objectives)
  • Points (attain points for each successful activity)
  • Levels (attain points and reach certain levels)
  • Badges (unlock new badges to show success and status)
  • Leader Boards (measure against the top users)
  • Rewards (recognition, incentives and redeem rewards)

STEP 2: Organization Readiness & Assessment

  • Assess the leadership support and paradigm. What type of support exists from the leadership teams to have a gamification platform in the organization?
  • Conduct surveys, interviews and focus group sessions with stakeholders to understand the challenges and issues they are currently facing with regards to engagement, motivation, satisfaction, information discovery, training and collaboration.
  • Assess how are employees adopting and using the various applications and business processes?
  • Assess how are employees engaging and collaborating with others?
  • Assess how are employees recognized and rewarded by management? What’s their motivation to succeed and perform better?
  • Assess how are customers and partners engaging and collaborating within their communities? How are they engaging with the organization? What’s their motivation to participate and contribute?
  • Assess how are sales teams engaging within their communities and adopting the sales processes and applications? How are they incentivized and recognized? What’s their motivation to perform better?
  • Assess are customer support teams engaging within their communities and customers? How are they adopting the customer support processes and applications? How are they incentivized and recognized? What’s their motivation to perform better?
  • Assess how are marketing teams engaging and collaborating with other teams? How are they adopting the customer support processes and applications? How are they incentivized and recognized? What’s their motivation to perform better?
  • Assess the overall readiness of Gamification in the organization. Are they ready?

STEP 3: Develop a Compelling Strategy

  • What’s the vision? Where do we want to go? Why do we want to go there?
  • How does it align with the organization’s strategy, goals, objectives & values?

STEP 4: Develop a Strong Business Case & Identify the Right Use Cases

  • What do you want to accomplish?
  • What are the key business objectives? In terms of engagement, motivation, recognition, innovation, collaboration, on-boarding, training, learning, adoption of new processes and technologies, ideation, innovation, creativity.
  • What are the key business drivers and KPIs?
  • Who are the key stakeholders and sponsors? Employees, Management, Customers, Partners?
  • Map the goals and objectives to the strategy and business drivers.
  • Identify the “right” use cases that maps to overalls goals, objectives, key drivers and metrics.
  • Document the benefits in terms of business benefits, outcomes and metrics
  • What challenges, issues or pain points does this address? If not addressed, what’s the impact?
  • How does it impact other business processes?
  • Investment required? Cost, time and effort?
  • What’s the ROI and ROE (Return on Engagement)? In this case, ROE should emphasize more on business outcomes, engagement rather than $$$$, Measure the progress.
  • Identify the key engagement metrics – adoption, usage, participation etc
  • What are the risks associated with this?

 

Sample Use Cases

 Use Case Sample 2Use Case Sample 2

STEP 5: Identity the Behaviors, Actions & Business Outcomes for each Use Case

  • What are the behaviors and actions users needs to take to attain the necessary business goals, objectives and outcomes? How are they driven today?
  • What are the potential benefits and value?
  • What are the key success metrics and measures? What are the baseline measures?
  • How to measure and monitor the success and progress?

For example, following is a use case on how can transform customer support operations and engagement.

 

Sample Model

STEP 6: Leverage the right Gamification Principles & Mechanics for each Use Case

  • How are users engaged and motivated today?
  • What’s their motivation and engagement factors to succeed, perform better and take the necessary actions?
  • What are the right Gamification principles and mechanics that can be applied to drive the necessary behaviors and actions? In the above example, map the right Gamification principles and mechanics that matters the most to the customer support teams.
  • How to keep or scale up the motivation and enthusiasm at all times?
  • What type of point systems needs to be established that aligns with the use case in terms user engagement and activities?
  • What type of levels needs to be established to keep the motivation and engagement active at all times?
  • What should be the “Level-Up” mechanism? What type of difficulty levels needs to be established to keep the momentum?
  • What type of badges needs to be created?
  • Map the badges to the overall goals, objectives and the business outcomes.
  • How can users unlock these badges and at what levels?
  • How can users view the unlocked badges and learn more about how to achieve those?
  • How can the users showcase their badges and levels? Employee profile pages (collaboration platforms), employee directory, and intranet?
  • What type of leader boards needs to be used to see the top achievers to drive and foster more competition?
  • How often should the leader boards be published to the larger community to drive more motivation and engagement?
  • What type of communication mediums (email, displays, collaboration platforms) needs to be used to communicate on the challenges, achievements, progress and leader boards?

 

STEP 7: Identify & Design the right Recognition & Reward Mechanism

  • How to recognize and reward users?
  • What rewards and recognition motivated users to drive more engagement & participation.
  • Identify the right rewards that align with user’s needs and motivation? Eg: Gift cards, Thank You Card, Lunch with CEO/SVP, Special parking spot, Time-off, Public recognition etc
  • When to reward users for their behaviors or actions? Levels and badges?
  • How can users redeem the rewards and incentives? Ease of use and integration to reward sites? (Eg: Amazon Gift Card for Businesshttp://tinyurl.com/ae59g7m )
  • What type of communication mediums (email, collaboration platforms) needs to be used to communicate on the rewards and user achievements?

 

STEP 8: Design the integration to Social, Collaboration & Mobile Platforms

  • Identify all the platforms (social channels, communities, mobile apps) that users can leverage to participate and take the necessary actions and experience the Gamification principles and mechanics fully.
  • Social interaction is key to success. It facilitates users to connect, communicate and collaborate on their actions, badges, rewards, successes and drive more motivation and engagement.
  • How can the Collaboration platform be leveraged to drive more collaboration & engagement? Identify the patterns and social communities?
  • Access from any device, location and time is key to long-term success and adoption.

 

STEP 9: Roll-out, Communication, Change & Adoption Management

  • What is the adoption goal, objectives, timeline and metrics?
  • What adoption strategies can be done to achieve maximum business benefit, value & immediate impact?
  • Identify the champions and ambassadors who will market and use the platform initially?
  • Develop and execute an adoption plan to ensure participation and usage that meets the business goals, objectives and outcomes.
  • Clearly define and document the communication, marketing, change management & training plan. These plans are critical to long-term success.
  • Conduct hands-on training and road shows.
  • Roll-out and communicate on the business benefits and value to the users.

 

STEP 10: Continuous Improvement & Vendor Relationship

  • Measure, monitor and make improvements on a continuous basis.
  • Measure against the key performance metrics & measures?
  • Implement a good support/help desk process & system for users to report issues, requests, suggestions & feedback.
  • Document the success stories and use cases and communicate to the user community to drive more adoption and usage.
  • Meet with users on a continuous basis to get their feedback and suggestions, show the new features and capabilities.
  • Release changes, new features and improvements on a periodic basis and not all at the same time.
  • Do data mining and analysis of user adoption and usage and analyze what’s working well and not – behaviors, actions, rewards, badges, activities, collaboration, business outcomes etc
  • Have a strong partnership with the vendor rather than a just a vendor-client relationship. You will need their support on a continuous basis. This will need to be a “Win-Win” relationship.
  • Be part of the customer council/community to hear more about new features, product road map, and strategy and to suggest new features & enhancements.
  • Do presentations and webinars at industry conferences & events. This is the best opportunity to showcase your solution/use cases and network with other customers/peers to learn more new approaches and use cases.

 

Contact Info

LinkedIn

Email: kchakkarapani@yahoo.com

Drive Business Transformation & Engagement Through Gamification – Part 1

August 12, 2012 1 comment

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We as humans always like to have choices, overcome challenges, improve skills and be social with others. This is especially true for employees within organizations where employees need to be connected, collaborative, engaged and motivated to meet the necessary goals and objectives. Today less than one third of the workforce is engaged which results in $300B loss annually.

The consumer-oriented gamification platforms are transforming the way that people communicate, collaborate, engage and compete with others. These have the potential to transform the way employees can share, learn, collaborate, communicate and engage effectively and efficiently within an organization and with their customers and partners. Organizations are always looking for better ways to improve collaboration, motivate and engage employees, improve customer and partner engagement, achieve high performance, manage innovation better, facilitate employees to learn and master new skills & adopt new tools quickly.

According to recent studies done by Harvard Business Review, McKinsey, Workspace Research Foundation and others, organizations that manage disengaged employees resulted in the following

  • 32.7% decrease – Employee’s impact on operating income
  • 17% – Employees who say they know how to meet customer’s needs
  • 13% – Employees who would recommend their company’s products and services
  • 3% – Employees who actively advocate for their company
  • 3% – Employees who say their job brings out their creativity
  • 11% – Employees who say they are very often happy at work
  • 6.19 days – Average sick days taken per year
  • 84% – Managers who don’t know how to accurately measure their teams
  • 7% – Employees fully understand their company’s missions and what’s expected of them in order to help achieve these goals

See related post on ‘Drive Business Transformation Thru Enterprise Collaboration & Gamification Presentation – Enterprise 2.0 Conference, 2012′

See my collection of Gamification Infographs in Pinterest

Gamification has been generating a lot of buzz over the past 2 years and it’s high on the Gartner “Hype” curve as shown below. Per Constellation Research, by 2013 50%+ of all social business/collaboration initiatives will include an enterprise gamification component. Per Gartner, by 2014 70%+ of the 2000 largest global companies will use gamification for at least one aspect of their organization and by 2015 50% of companies that manage innovation processes will gamify those processes.

Many organizations have leveraged this emerging technology very successfully internally and externally with customers and partners to meet various goals and objectives.

I have developed a strong passion in Gamification second to Social Business/Collaboration and truly believe that Gamification will transform business and will lead to more engagement across the enterprise. Let’s start with some basics in this post and I will deep dive in to basics, myths, strategy, framework, methodologies, best practices, pitfalls and use cases in my future posts.

What’s Gamification?

Gamification is the application of Game Mechanics & Principles into Non-Gaming environments to improve “Engagement”, “Motivation” & meet “Desired Outcomes” by tapping inherent Human Motivations.

Following are some top business benefits and value:

  • Fosters and improves employee engagement, performance & motivation
  • Improves customer engagement & loyalty
  • Increases participation in key programs
  • Expedites learning & mastery of new skills
  • Facilitates and improves adoption of new technologies & business processes
  • Improves collaboration & innovation
  • Increases sales and services improvements

Gamification is about human motivation, engagement and changing behavior to meet the desired outcomes. By addressing the discretionary performance (shown below), organizations can achieve more productivity, engagement & performance. Gamification is one of solutions that can be applied successfully to address this gap.

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For example, check out the following 2 videos that specifically target the human motivation to get the desired outcomes.

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Following are some great examples of how organizations have successfully leveraged and applied Gamification to meet he desired business outcomes.

  • NTT Data Americas rolled out a collaboration platform and months later only a hundred or so employees were actively using it. To encourage better adoption, the company introduced the concept of karma points and badges, and soon enough, the collaboration platform shot up to 4K active participants. An extension of the collaboration effort was to encourage employees on the platform to assist each other in solving typical help desk problems instead of relying on IT. This has freed up IT department to work on bigger picture projects that it otherwise would not have gotten to. Click here to learn more about this use case.
  • Deloitte Leadership Academy launched an innovative digital executive training program for more than 10,000 senior executives in over 150 companies around the world. Deloitte leveraged and applied gamification to its leadership development programs to improve adoption, engagement and take learning to the next level so that participants feel a sense of accomplishment as they contributed, shared knowledge and completed learning programs.  Participants received badges, rewards and they shared these on their social networks. Click here to learn more about this use case.
  • Samsung launched an innovative customer loyalty program called Samsung Nation to engage with their customers, learn about their needs, gather ideas and feedback and most importantly connect with during and between their purchase cycles. Samsung leveraged and applied gamification successfully to its social loyalty programs where customers can earn badges, move up the ranks and have fun discovering everything Samsung.com has to offer. Customers can unlock badges and level up just by visiting, reviewing products, watching videos, participating in user-generated Q&As, and much more. Customers can also see what others are doing in real time and even uncover a few surprises along the way.

Appreciate your feedback!!

Contact Info

LinkedIn Pinterest kchakkarapani@yahoo.com

Drive Business Transformation Thru Enterprise Collaboration & Gamification Presentation – Enterprise 2.0 Conference 2012

My presentation on Drive Business Transformation Though Enterprise Collaboration & Gamification at Enterprise 2.0 Conference 2012.

Following are the topics…

  • 2012 Technology Trends
  • Top Business Drivers, Needs & Challenges
  • State of IT
  • Drive Business Transformation?
  • Enterprise Collaboration – Overview, Value, Strategy, Adoption, Model
  • Enterprise Gamification – Overview, Value, Trends, Strategy
  • Collaboration + Gamification – Value?
  • Sample Business Use Cases

Click here

Business Transformed: Document Management & Collaboration Presentation (Box.Net)

October 27, 2011 Leave a comment

I recently did a presentation at Boxworks conference (Box.net’s first annual conference) on how to transform business by leveraging Box.Net’s document management and collaboration solution.

Following are the topics…

  • Business Needs & Challenges
  • Solution approach and business architecture
  • Top business use cases
  • Customer success stories
  • Business results
  • Adoption strategies

Presentation Link:

BoxWorks

Presentation Video:

Award Info:Star

Contact Info

LinkedIn kchakkarapani@yahoo.com

Connect to the digital, mobile & social world using QR Codes – What’s the business value? Is this a fad?

August 10, 2011 1 comment

There are many new technologies that pop-up in the market regularly with a lot of “buzz”. QR (quick Response) codes is one of them

I didn’t pay a lot of attention to this funny looking (maze like) 2 dimensional box with black/white modules and shrugged it off!! I thought this was one more marketing gimmick and was just one more fad.

You must have seen the QR codes in the magazine pages, magazine ads, bus stop, bus sign, business cards etc. For the last couple of months, I am hearing a lot of buzz and seeing how some companies are using and leveraging QR codes in very very innovative and creative ways across all business functions to boost customer experience, sales & marketing campaigns and lead generation. Recently USPS announced QR code promotions and savings on direct mails. So QR codes are going mainstream!! Still want more convincing info, see the following stats from Comscore.

14 million Americans used QR codes  from their mobile phones. Not all of 2011, this was just in June 2011. This is 6.2% of the total US mobile population. The study also shows that a mobile user that scanned a QR code during the month was more likely a male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100k or above (36.1%).

Where were the QR codes scanned from? Print magazines and newspapers were half of them and the remaining were mostly from the product packages (35%) and websites (27%).

From what location were these QR codes scanned? Mostly were from home (58%) and the rest of them were from a retail store (39%) or from a grocery store(25%). This is particularly true in Tesco’s case (as detailed below in use cases).

With the combination of camera enabled smart phones and QR codes, the business value is limitless. For marketers, QR codes can provide them with new, creative and innovative ways to reach their target consumers and also engage them in new ways. When you combine this with Social platform, there are more innovative options (like Verizon’s combination of QR code, mobile and social…it’s simply superb!!, I have listed this use case below).

I started exploring more into QR codes and how this technology can be leveraged for business needs and generate value. Following is my high-level analysis. I will start with the basics…

What’s a QR code?

A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera enabled smart phones. The code consists of black/white modules arranged in a square pattern on a white background. The information encoded can be text, URL or any other data. This data doesn’t expire.

QR codes have the ability to store more complex information than a standard bar-code. It has been used in the transport and logistics industry for tracking, for over 15 years. However, recently marketers have put their thinking hats on , and came up with ideas to not only measure ROI on certain campaigns, but also spark the attention of some early adopters and get them to scan these funny-looking barcodes, to see what happens.

What usually happens is that the code behind the image is linked to a URL, or a website, with more information on the product or the company. Since the code is scannable by any camera enabled smart phone, scanning the code can start a phone call, deliver a vCard, redirect to a website, registration form, bookmarks etc.

See the following video – brief overview of QR codes

Benefits & Value

Following are some business use cases on how are QR codes are being leveraged and generating value. I will start with some interesting ones.

Storefront displays: Few retail businesses are open 24/7. Don’t disappoint potential customers after you’ve left for the day. Create a Shop Online Now! QR code and put it in your storefront window. One quick scan and you’ve turned a potential lost sale into an online customer who’s going to share a lot more of their contact information with you. See the following video on how Tesco is leveraging this in South Korea and driving commerce. It’s just amazing!!

Cemetry: This is kind of interesting business use case. The following video says it all.

Business cards: This is probably the de-facto way many businesses use QR codes. Rather than overload a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIn, etc. or to your profile on the corporate website.

Labeling: A restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery…all before the bill comes. See the following video – one more brief overview of how QR codes are being used in restaurants, bus-signs, mailers etc

Email subscriber list: Use your QR code to send people to your email sign-up. Just make sure you give people a compelling reason to subscribe to your list, otherwise you will have just wasted their time. Not the best way to engage your audience.

Facebook likes and Twitter followers: Linking your Facebook page or twitter account to a specific QR code, you can use it in product or POS promotion, with a short message: “Scan this code to join our Facebook community”, or “Scan this code to get notified of future promotions on Twitter”. Verizon recently did a “Hipscan” promotion using QR codes. This generated a lot of buzz and generated a ROI of 3500%. Click here for more info.

Brochures, magazine ads and other print media: Have the QR codes in the brochures, product pages, magazine ads for readers to quickly scan and see more information and bookmark it. This will be very useful especially when readers are commuting and don’t have the flexibility to write down the link.

Conferences/Events: Have the QR codes for conference check-ins, session check-ins, take surveys and take polls, exhibitor signage. Attendees can scan the QR code from the conference mobile app and take the poll, survey and register for the sessions. How cool is that? This will engage the attendees in a new way and provide a great conference experience.

More use cases on how QR codes have been used for better conversion rates (source)

  1. Product comparison data on price tags
  2. Feedback surveys on sales receipts
  3. On-demand interactive video support
  4. In-house Facebook “Like” promo
  5. Google Paces – Review posters
  6. Foursquare Check-in posters
  7. Interactive custom maps

Click here to see more details on the above use cases.

QR code in not a fad. It’s real and mainstream now !!! Start leveraging this 2D technology to generate more business value

Appreciate your feedback and comments.

Contact Info

(Download Scanlife app from iTunes/Android marketplace and scan the code below)


Digital and Mobile Magazines – What’s the business value? Are you ready?

August 6, 2011 18 comments

I commute to work by train every day, almost spending 2 hrs on the train. In winter, this may take 2.5 hrs. So I had to spend my time wisely. A year ago, my backpack was a bit heavy!! I carried my laptop, daily journal paper, a novel, a couple of magazines and all the mobile devices (personal & work). That’s a lot!!

Today, my backpack is almost 1/3rd the weight I used to have a year ago. My backpack is light and don’t have anymore back pains. Thanks to iPad, digital newspapers and digital magazines. Today, I just carry my iPad2 instead of all the newspapers and magazines. Not sure how long will I be carrying a laptop…maybe a year or two. I now read all my magazines and newspapers digitally in my iPad. I don’t even need to have strong network connection as I download all the updates at home.

Due to this convenience, I have subscribed to more magazines and newspapers….thereby increasing my knowledge base. Recently I added ‘Zite‘ magazine app to my iPad. This is one of the best digital magazine apps in the market place. You can customize and subscribe your magazine based on your interests and topics. Once you set your profile, this app does all the magic and pulls all the relevant content from all the digital sources in the world. You can share your favorite articles to your social network. This is the future!! I will not be surprised if these type of magazine apps enter the enterprise market soon (just like the Google search appliance). Check out this app!!.

On any given day in the train, I hardly see anyone reading from the “print” newspaper, novel or magazines. Everyone seems to be having either a Kindle, iPad or other mobile tablets and devices. It’s amazing to see how Kindle and iPad have changed the entire publication market in a year. I see kids (including mine) reading more books from iPad.

How can you leverage this digital and mobile technology for business needs? What value can you get?

Digital and mobile magazines offer publishers the advantages of higher circulation, increased revenue, stronger brands and readers coming back for more. With accessing the internet becoming as commonplace as using a smart phone, iPad.. industries of all kinds are finding ways to appeal to customers online. The publishing industry is no exception. Digital and mobile magazines also offer a tremendous experience and value to readers. Your readers will be happy and thank you as they don’t have a carry a heavy backpack!!!

As you may know, the mobile market is growing exponentially and as a result the number of digital and mobile readers is growing as well.

  • Gartner has predicted that by mid 2012, the number of users accessing web from mobile devices will surpass the PC. (My guess, this will happen by end of this year).
  • Gartner has recently decreased the forecast on the number of PC shipments for this year based on the exploding mobile device market and demand.
  • Gartner says by 2015, digital strategies, such as Social and Mobile Marketing, will influence at least 80 percent of consumers’ discretionary spending
  • Gartner says worldwide mobile device sales to end users reached 1.6 Billion units in 2010; smart phone sales grew 72 percent in 2010.
  • Forrester says that there will be 24 Million+ tablets that will be sold in 2011.
  • Nielsen predicts by end of 2011, majority of mobile subscribers in US will have a smart phone. Click here to view Nielsen’s “State of Mobile Apps” report. Great info on mobile trends and statistics.

We recently leveraged this new & emerging technology and launched a mobile magazine (action guide) powered by Texterity’s cloud based platform for ‘Hospitals in Pursuit of Excellence‘. This magazine is a compilation many action guides on various healthcare improvement topics. Check it out @ http://digital.hpoe.org.

With the new digital and mobile edition, readers can:

  • Access the information via PC, mobile devices or from any mobile browser
  • Navigate easily throughout the issue via embedded search tools located within the top navigation bar
  • Download the guides, read offline and print
  • Share information with others through email and social networking sites
  • Keyword search of current and past guides quickly and easily
  • Bookmark pages for future references

This is a true example of how you can leverage a new & emerging technology to

enable and transform business

The following videos says it all…

Top Business Benefits and Value:

Increase readership and experience

  • Intuitive Navigation – No learning curve here: the omnipresent navigation bar is simple to master, with easily understood icons.
  • Scanning & Zoom – Quick and easy control features allow readers to scale content to their own comfort level.
  • Rich Multimedia – Offer readers a more robust experience than print can’t give them. Incorporate video, audio, animation and slide shows.
  • Video Channels – Show related videos and video channels without ever leaving the magazine.
  • Embed, Save, Clip & Share – Allow readers to embed, save articles and ads can be saved for future reference without damaging your print copy or accumulating piles of back issues.
  • Search – Readers can search for any key word or phrase in the current issue, all issues, or back issues.
  • Choice of various viewing modes – Let readers customize their viewing preferences.
  • Social Media – Allow readers to share pages instantly on common social media sites such as LinkedIn, Facebook, Twitter, Digg, Deli.cio.us etc. Readers can also get the latest updates from the publishers via RSS feeds.
  • Forums and Blogs – Integrate forums and blogs that relate to the issue or article, increasing reader engagement within the issue.
  • Off-line Reading – Readers can download one article or the entire magazine and conveniently take it with them.
  • Cover line Links – Super-fast searching and easy-access table of contents. Respect their time by helping readers find what they need.
  • Mobile Ready – Digital editions run on any modern, web-enabled mobile device like the Android, Blackberry and Apple. Access to Google Maps, live phone numbers for direct dialing, latest news, reviews, and videos, RSS feeds for between-issue updates, Community-building tools for conversations, Interactive modules, such as video, slide shows, 360-degree animation and Twitter integration.

Increase circulation

  • Sophisticated Tracking & Reporting – Know exactly which pages readers turn to, how much time they spend on each page, article, or video and where they are coming from.
  • Look Inside – Allows guests to view pages of the magazine to increase subscription revenue.
  • Virtual Blow-ins – Target blow-ins to new online readers to increase subscription rates or to target renewal offers to current subscribers.
  • Social Media & Integration – Get others engaged with your publication, the first step to converting them to subscribers.
  • Virtual Cover Wraps & Belly Bands – Reach pass-along readers with subscription information intact.
  • SEO & Enhanced search engine visibility – Ensures your publication and its content is seen by a wider audience.

Increase revenues

  • Tracking & Reporting – Offer advertisers the benefit of gathering valuable data on a subscriber level about time spent on their ads and click-through rates.
  • Ads/Sponsorships – Link readers directly to advertisers’ offers or videos, another revenue-generating benefit to attract new ad revenue. Provides integrated support for Dart, Atlas and other major ad-serving networks.

Decrease Costs

  • Printing – According to a BPA Worldwide study, over 40% of your current print subscribers may opt to receive your publication online, cutting your print costs accordingly.
  • Postage – Reach a worldwide audience without paying the high costs of postage or passing those costs on to your readers.

So get ready for the wave of digital magazines and publications. It is coming in full force!!

Want to know what the next wave is? Check out the following videos on how restaurants are leveraging this emerging mobile and digital technology to the menus!! (Not sure how the iPads will be kept clean!!)

Appreciate your feedback and comments.

Contact Info

LinkedIn kchakkarapani@yahoo.com

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